Big Brander Social Media Marketing Blog
Welcome to Big Brander Blog, here you will find variety of articles on topic related to social media marketing, brand building, email marketing and other marketing topics.
So if you are a business owner who is looking on learn more how to build your own personal brand, this is exactly what you need!
Make sure to click on read more fo the full article.
If you want to learn more on social media marketing, specific social media platforms and or other marketing topics which are not appearing here yet, feel free to email Big.Consulting so we can create and publish it on Big Brander social media marketing blog.
SEO Tips For Small Business
SEO (Search Engine Optimization) is important for every business, but for small businesses it is crucial because this can help them to improve their online visibility and attract more potential customers.
Good SEO will help you improve your ranking on the different search engines, this is how you will improve your online visibility and through that to generate more leads.
Here are 12 SEO tips for small businesses:
Keyword Research:
Identify relevant keywords and phrases that potential customers might use to find businesses like yours. Use keyword research tools to discover high-traffic, low-competition keywords that you can target and that you know your audience is using when searching for information.
Long-tail Keywords:
Target long-tail keywords (more specific phrases) as they can be easier to rank for and often have higher conversion rates. Try to think as your audience when searching for those phrases.
High-Quality Content:
Create valuable and engaging content that addresses your audience’s needs and interests, that focus on the problem they experience. Content that your audience finds as valuable and relevant. Regularly update your blog or news section with fresh content, and make sure it is shareable on social media platforms.
Optimize Website:
Ensure your website is user-friendly and optimized for search engines. Use SEO-friendly URLs, include target keywords in page titles, meta descriptions, and content (but don’t overdo it with keyword stuffing).
Local SEO:
If your business serves a specific local area, focus on local SEO. Optimize your Google My Business listing with accurate information, such as address, phone number, business hours, and customer reviews. Make it easier for your audience to find you, connect with you.
Mobile Optimization:
With more people using mobile devices, ensure that your website is mobile-friendly and loads quickly on smartphones and tablets.
Backlinks:
Build high-quality backlinks from reputable websites. Engage in guest blogging, participate in local events, or offer partnerships to earn backlinks to your website.
Avoid Black Hat SEO:
Stay away from unethical SEO practices like buying links or keyword stuffing. These can lead to penalties and harm your website’s rankings and you don’t want that…
Social Media:
Leverage social media platforms to promote your content and engage with your audience. Social signals can indirectly impact SEO. For example, if you use YouTube you want your audience to come through Google search, so focus on getting your videos to appear there.
Site Speed:
Improve your website’s loading speed by optimizing images and choosing a reliable hosting provider. A faster site leads to better user experience and can positively impact SEO, and this way your audience can stay longer duration on your website, because when it’s slow they will leave your website.
Regular Updates:
Don’t neglect your website! Continuously update and refresh your website’s content. Search engines love fresh content, and it shows your business is active and relevant. But not only to them… Also to your audience that will want to keep on coming back and visit your website more times.
Monitor Analytics:
Use tools like Google Analytics to track website traffic, user behavior, and conversion rates. Analyzing data will help you understand what works and what needs improvement. So always look at the numbers!
Remember, SEO is an ongoing process, and results may take time. Be patient, stay consistent, and adapt your strategy based on performance and changing algorithms.
Which tips are you going to start implementing after reading this article?
Big Do’s and Don’ts you should know and make sure you follow:
Don’t neglect your branding.
- Consistency is key in social media design.
- Don’t use different visual styles or conflicting branding elements across your platforms, as it can confuse your audience and dilute your brand identity.
Do maintain consistency.
- Use consistent branding elements such as colours, fonts, and visual style across all your social media platforms.
- This helps establish a cohesive brand identity and makes your content easily recognizable.
Don’t use poor-quality images.
- Blurry, pixelated, or poorly composed images can make your social media content appear unprofessional and unappealing.
- Avoid using low-quality visuals that might reflect negatively on your brand.
Do use high-quality images.
- Visuals are crucial for capturing attention on social media.
- Utilize high-quality images that are relevant to your content and evoke emotions.
Don’t overcrowd your design.
- Avoid cluttering your social media designs with too many elements or information.
- Keep the layout clean and uncluttered to maintain a clear focus on the key message or call to action.
Do emphasise readability.
- Ensure that your text is easy to read by using legible fonts, appropriate font sizes, and sufficient contrast between the text and background.
- Break up large blocks of text into smaller paragraphs and use headings, bullet points, or numbered lists for better readability.
Don’t be all over the place.
- Avoid using too many elements, fonts, colours that will steal attention from the main message.
- Avoid adding too many details, text that make it harder to read.
Do incorporate eye-catching graphics.
- Create visually appealing graphics, such as infographics, charts, or illustrations, to convey information in a concise and engaging manner.
- Use colours and visual elements that align with your brand and make the content stand out.
Big don’t:
Ignore Proper Sizing Guidelines
- Each social media platform has specific sizing requirements for images and graphics.
- Always optimize your designs for the appropriate dimensions to ensure they display correctly.
- This is why it is very important to get to know the different social media platforms before we choose a design.
Which one of these points are you going to implement straight away?
Which Social Media Platform To Choose?
There are so many social media platforms, some are more populars from the others but how can we know which one to choose? Which social media platforms are right for us?
For that I’ve created my 4K rule:
Know yourself
Get to know yourself, what you like and what not so much. What are you good with and what not so much, for example, are you good with writing or maybe you love the camera or maybe you don’t like the camera and writing is not your thing.
Know your audience
Get to know your audience, learn as much as you can about them. Learn who they are: gender, location, status, age, hobbies but also learn what are their struggles and challenges.
Know your message
Define your key message which focus on the problem and not on the solution. Then decide what is the best way to package your message, is it with videos or written content or maybe audio. What is the best way to package it to suit you and for your audience.
Know the platforms
Learn the different platforms, what are their top feature, what works there and what not so much. Learn what are the benefit of each and every one of the top platforms. For example, Facebook is strong if you work from your personal profile and active on groups, Instagram and TikTok are more about short videos format etc.
Once you learn about yourself and about your audience you can find the right message to focus on, a message which focus on the problem you experienced but found a solution for, the problem your audience is experiencing now and you’ve got the solution they are looking for. From here, once you know the different social media platforms you can find the right ones for your brand, those where your audience spends time in and those who will package the best way your key message in a way that you will do it as best as you can, since it suits your skills.
Tips to help you generate leads from LinkedIn
Before you start searching for leads on LinkedIn ask yourself if you audience is even there?
First define your target audience, determine the characteristics of your ideal customer or client, including job title, industry, location, and interests.
If your audience is there follow these tips to help you generate leads from the platform:
✅ Optimize your LinkedIn profile:
Make sure your profile is complete and up-to-date. Include a professional headshot, a summary of your skills and experience, and relevant keywords.
✅ Create engaging content:
Share valuable content on your LinkedIn profile that resonates with your target audience. This can include blog posts, articles, and industry news and other tips that your audience finds as valuable and helpful.
✅ Engage with your network:
Connect with people in your target audience and engage with their posts by commenting and sharing. This helps build relationships and can lead to new leads. You are not only going to connect with them but also connect with their audience that might become yours.
✅ Utilize LinkedIn groups:
Same as on Facebook you have different groups you can join and start building relationships and positing yourself as the expert in your industry.
Join LinkedIn groups related to your industry and engage with members by sharing insights and answering questions. This can help position you as a thought leader and generate leads.
✅ Offer free resources:
Provide valuable resources, such as ebooks or webinars or any other freebie you’ve got in exchange for contact information. This can help you generate leads and build your email list and grow your connections on LinkedIn.
Remember, lead generation on LinkedIn takes time and effort, but it can be a valuable way to find new clients or customers. Be patient, consistent, and focused on building relationships with your target audience. This is what helped me to move from having connections only from my corporate life to have more potential clients, which allowed me to start generating leads from LinkedIn.
No More Mistakes With TIKTOK TIPS FOR BUSINESS
Here are some tips to grow your TikTok account:
Be authentic:
TikTok users appreciate authenticity and realness. Don’t be afraid to show the human side of your brand, let them get to know you, create personal connection with them because this will help you to build relationships with them and through that you will gain their trust. Create content that is relatable, valuable, insightful and on the same time it can also be entertaining.
Keep it short and sweet: TikTok videos are short and punchy, so keep your content under 30 seconds. You do have the option for 3 minutes videos but the trend and recommendation is to aim to less than 8 seconds. Use catchy music, visuals, and captions to grab your audience’s attention while maintaining high quality content.
Use trending hashtags:
Stay on top of the latest TikTok trends and use relevant hashtags to increase your reach and engagement, but on the same time stay unique and find your own voice. MY recommendation is to mix it with hashtags that are unique to you, this way you can claim them and be in top of mind.
Engage with your followers:
Respond to comments and messages, and show your followers that you value their feedback and support. Show them that you are there for them, that you see them, use this to build a community for your audience. Another recommendation, is not only to connect with your followers but also with to connect and engage with the audience of others from your industry.
Track your performance:
Use TikTok’s analytics tools to track your performance and make data-driven decisions about your content strategy. Remember that your audience will tell you everything you need to know! In the analytics you will learn what type of content they like and what not so much, who are them and where are they from. This is one of the most important tools you need to use, and not only on TikTok but in any other marketing platform.
Tips to create engaging videos on social media
Are you creating videos for social media?
Video content is more engaging and interactive than text or images. People are more likely to watch a video than read a long article or post. This is why more and more platforms added the option to create short videos, quick and easy to watch with high conversation rate. It started with TikTok, moved to Instagram Reels and later on Facebook Reels, then YouTube Shorts, Pinterest Pin Idea and more.
Videos can help to build trust with your audience by showcasing your product or service, but also by getting to know you and and what are your expertise.
To help you improve engagement from your videos, follow the next 5 tips:
✅ Always start with a hook
Capture the audience’s attention in the first few seconds of the video. Use something that is unexpected or surprising to draw them in. Something that focus on the problem, a teaser for why they should continue watching instead of moving to the next one.
✅ Keep it short and to the point
People have short attention spans, so keep your videos short and focused. Aim for a video length of few seconds to 2 minuets at the top, and this is of course depends on the platform. For TikTok the recommendation is to have a length of not more than 8 seconds and even less.. Instagram and Facebook Reels aim to less than 60 seconds. Decide on the length as per the content you are looking to promote and if you are speaking or if you are using a trendy audio.
✅ Use storytelling
Humans are wired to respond to stories, so use storytelling techniques to engage your audience. Create a narrative that they can relate to or connect with emotionally. Remember that a brand is a story and your message need to create an emotional connection so learn what emotion trigger your audience and use it in the story.
✅ Make it interactive
Encourage your audience to participate in the video by asking questions or incorporating interactive elements. Ask them to comment their answers and use the video to start a discussion with your audience.
✅ End with a call to action
Always end your video with a call to action, such as asking your viewers to visit your website or subscribe to your channel, to save or share your video etc. This will help you convert your audience into followers and even to clients.
How to make the most out of your email signature
✅ Make it visually appealing:
Use a professional font, include your company logo (if applicable), and consider adding a bit of colour to make your signature stand out. But! Make sure you are following your brand identity, you want to be memorable, to be in top of mind with your brand, so use your brand elements, colours, fonts, images etc.
✅Use a professional photo:
You are the BRAND and not everyone who sends you an email is your client, some are new potential clients. Therefore, use a high-quality headshot can help establish your credibility, let them see the person behind the brand and use it to build trust with your recipients / audience.
✅ Include links to your website or social media profiles:
Including clickable links to your website, LinkedIn profile, Instagram profile or other social media profiles can help increase your online visibility, grow your followers, increase traffic to your website and promote your brand. Remember that this is a free tool, a place for you to connect with the audience you aiming for so why not use it a funnel to increase exposure to your brand.
✅ Keep it up to date:
I know we tend to forget about this and we found ourselves super busy with our day to day tasks, but this is very important! Make sure your email signature is always current and reflects any changes in your job title, brand’s key message, contact information, or social media profiles.
✅ Use a call-to-action:
Always add a call-to-action in everything you do!
If you want your recipients to take a specific action, such as visiting your website, connect with you in other platforms, follow you on social media or scheduling a call, include a brief call-to-action in your email signature.
✅Keep it mobile-friendly:
Many people read emails on their mobile devices, so make sure your signature is easy to read and looks good on both desktop and mobile screens. Test it before you make final decision, enter from your phone and see how it looks like.
Overall, your email signature is a small but important part of your professional online presence, but it is an important one so make sure you are using it the right way. By following these tips, you can make sure that your signature is working for you and helping you make the most out of every email you send.
If you want to get my feedback about your email signature share it here in the comments.
Tips to improve your engagement on Facebook
Follow these 5 tips:
Ask Questions: Ask your followers questions to encourage them to engage with your content, to start a discussion with them on the different relevant topics. This can be done in the form of polls, surveys, or open-ended questions.
Post Consistently: The more you post, the more opportunity you have to engage with your audience, because this is how you are going to appear more often with your content on their feed. This will help you not only with your personal profile but also in groups and your business page. However, be mindful not to post too frequently, which can overwhelm your followers.
Respond to Comments: Engage with your followers by responding to comments and messages. This helps build a sense of community and shows your followers that you value their feedback. Let them know that you see them, that you care for them, use this to build relationships with them, because this is how you are going to gain their trust so they become loyal to you and your brand.
Use Facebook Live: Live videos are a great way to increase engagement on Facebook and in other social media platforms. It allows you to connect with your followers in real-time and answer their questions on the spot. As well, when you go live Facebook is announcing it to your followers, this way you are also increasing exposure to your content.
Analyze your Insights: It is not only important to post regularlyy or focus on creating quality content for our audience, the numbers are super important! Use Facebook Insights to track your engagement metrics, such as reach, likes, comments, and shares. This information can help you identify what type of content resonates with your audience and adjust your strategy accordingly.
Time Management Actionable Tips
When people ask me how could it be that I’m active on more than 10 social media platforms, find time to work and time to rest and have my own personal life, the answer is time management.
As a small business owner, effective time management is crucial to ensure that you can accomplish all the necessary tasks while also maintaining a healthy work-life balance.
Here are some time management tips that I use and can help you stay on top of things:
Prioritize your tasks:
Make a list of all the tasks you need to complete and prioritize them based on their importance and urgency. Focus on completing the most important tasks first. You can either write it down in your calendar, or phone note, or just to have it in your head. But most importantly, is not just to make a list of the tasks, but also to follow it!
Set specific goals:
Set clear, specific, and achievable goals for yourself and for your business. This will help you stay focused and motivated. You can set up goals per day, or per week, but make sure that you are checking after if yo accomplished them or not.
Use technology:
There are many tools and apps available that can help you streamline your work processes and save time. Use project management software, time-tracking apps, and automation tools to help you manage your time more efficiently. Especially with social media, if you know that you are going to have a busy week, schedule all your content on the weekend, this way it will look likes you have strong online presence, but also here, make sure you keep on checking for comments and questions, so you can engage with your audience.
Take breaks:
This tip is one of the most important tips you should follow! It is important to take regular breaks throughout the day to recharge and avoid burnout. Step away from your work for a few minutes to clear your mind and refocus. Taking breaks will help you as well to connect back with your creativity, help you see things clearly. And remember, you can outsource almost everything, but you can’t outsource your health, so take care of yourself!
Learn to say no:
This is something I’ve learned the hard way, it took me too many years to learn how to say no, but it is important to do so sometimes. Don’t take on more than you can handle. Be willing to say no to requests that are not essential or that would interfere with your ability to accomplish your goals. My rule for this is that if it’s not in line with my business strategy, I say no cause I want to make sure that I’m moving on the right direction to achieve my goals.
By implementing these time management tips, you can become more productive, achieve your goals, and grow your business while also maintaining a healthy work-life balance.